{"id":4910,"date":"2026-03-29T17:39:44","date_gmt":"2026-03-29T16:39:44","guid":{"rendered":"https:\/\/www.mondowholesale.com\/?page_id=4910"},"modified":"2026-05-19T14:05:04","modified_gmt":"2026-05-19T13:05:04","slug":"partnership-esclusive-2","status":"publish","type":"page","link":"https:\/\/www.mondowholesale.com\/it\/exclusive-partnerships\/","title":{"rendered":"Collaborazioni esclusive"},"content":{"rendered":"\n<div class=\"mws-article\">\n<h1 style=\"margin:0 0 .5em;line-height:1.25;\">Exclusive distribution partnerships for mushroom products<\/h1>\n<div class=\"mws-lead\" style=\"margin:1.4em 0 1.6em;padding:22px 26px;border-radius:18px;background:#eef4f1;border:1px solid #d5e4dd;color:#22302b;\"><p style=\"margin:0;font-weight:400;font-size:1.08em;line-height:1.65;\">An exclusive distribution partnership with Mondo gives one business the sole right to distribute agreed Mondo products in an agreed region, in exchange for commitments on its side. It suits distributors and larger retailers that want to build a market for grow kits, truffles or microdosing products without another Mondo partner competing in the same territory. Mondo offers exclusive regional agreements; the terms are agreed per partner.<\/p><\/div>\n<nav aria-label=\"Contents\" style=\"margin:0 0 1.8em;padding:16px 22px 10px;border:1px solid #e2e8e5;border-radius:18px;font-size:15px;line-height:1.45;\"><p style=\"margin:0 0 8px;color:#1f3b33;font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;\">Contents<\/p><ol style=\"margin:0 0 0 1.2em;padding:0;columns:2 260px;column-gap:32px;color:#a8b89f;\"><li style=\"margin:0 0 8px;padding-left:2px;break-inside:avoid;\"><a href=\"#what-is-an-exclusive-partnership\" style=\"color:#1f3b33;text-decoration:none;\">What is an exclusive partnership?<\/a><\/li><li style=\"margin:0 0 8px;padding-left:2px;break-inside:avoid;\"><a href=\"#how-does-exclusivity-usually-work-in-distribution\" style=\"color:#1f3b33;text-decoration:none;\">How does exclusivity usually work in distribution?<\/a><\/li><li style=\"margin:0 0 8px;padding-left:2px;break-inside:avoid;\"><a href=\"#what-do-eu-competition-rules-say-about-exclusive-territories\" style=\"color:#1f3b33;text-decoration:none;\">What do EU competition rules say about exclusive territories?<\/a><\/li><li style=\"margin:0 0 8px;padding-left:2px;break-inside:avoid;\"><a href=\"#who-is-an-exclusive-partnership-for\" style=\"color:#1f3b33;text-decoration:none;\">Who is an exclusive partnership for?<\/a><\/li><li style=\"margin:0 0 8px;padding-left:2px;break-inside:avoid;\"><a href=\"#how-do-you-apply-for-exclusivity\" style=\"color:#1f3b33;text-decoration:none;\">How do you apply for exclusivity?<\/a><\/li><li style=\"margin:0 0 8px;padding-left:2px;break-inside:avoid;\"><a href=\"#what-is-agreed-per-partner\" style=\"color:#1f3b33;text-decoration:none;\">What is agreed per partner?<\/a><\/li><\/ol><\/nav>\n<h2 style=\"margin:1.6em 0 .5em;line-height:1.3;padding-left:.55em;border-left:4px solid #2f6b57;\">What is an exclusive partnership?<\/h2>\n<p style=\"margin:0 0 .8em;font-weight:400;\">An exclusive partnership is a distribution agreement in which the supplier promises not to appoint other distributors for a defined territory or customer group. The distributor, in turn, usually commits to actively developing that market. Mondo produces in-house in Purmerend and ships from the Netherlands to business partners across Europe. An exclusive partner typically covers one country or region; whether that territory is still open is part of the first conversation.<\/p>\n<h2 style=\"margin:1.6em 0 .5em;line-height:1.3;padding-left:.55em;border-left:4px solid #2f6b57;\">How does exclusivity usually work in distribution?<\/h2>\n<p style=\"margin:0 0 .8em;font-weight:400;\">Exclusive distribution agreements in general are built from the same four elements. They are described here as common practice, not as Mondo&#8217;s fixed terms.<\/p>\n<style>@media (max-width:700px){.mws-tabel-wrap{overflow:visible!important;border:0!important;border-radius:0!important;}.mws-tabel,.mws-tabel tbody,.mws-tabel tr,.mws-tabel td{display:block!important;width:100%!important;box-sizing:border-box;}.mws-tabel thead{display:none!important;}.mws-tabel tr{margin:0 0 14px;border:1px solid #e4e4e4;border-radius:14px;overflow:hidden;background:#ffffff;}.mws-tabel td{border:0!important;border-bottom:1px solid #eeeeee!important;padding:.6em 1em!important;background:#ffffff!important;}.mws-tabel td:last-child{border-bottom:0!important;}.mws-tabel td:first-child{background:#1f3b33!important;color:#ffffff!important;font-weight:600;}.mws-tabel td:first-child a{color:#ffffff!important;}.mws-tabel td[data-label]:not(:first-child)::before{content:attr(data-label);display:block;font-size:.78em;font-weight:600;letter-spacing:.04em;text-transform:uppercase;color:#2f6b57;margin-bottom:2px;}}<\/style><div class=\"mws-tabel-wrap\" style=\"overflow-x:auto;margin:1.2em 0 1.6em;border:1px solid #e2e8e5;border-radius:18px;\"><table class=\"compare-table mws-tabel\" style=\"width:100%;border-collapse:collapse;font-size:.95em;margin:0;border:0;\"><thead><tr><th style=\"padding:12px 16px;text-align:left;background:#1f3b33;color:#ffffff;font-weight:600;border:0;\">Element<\/th><th style=\"padding:12px 16px;text-align:left;background:#1f3b33;color:#ffffff;font-weight:600;border:0;\">What it defines<\/th><th style=\"padding:12px 16px;text-align:left;background:#1f3b33;color:#ffffff;font-weight:600;border:0;\">Typical questions<\/th><\/tr><\/thead><tbody><tr><td data-label=\"Element\" style=\"padding:12px 16px;vertical-align:top;font-weight:400;border:0;border-top:1px solid #e2e8e5;background:#ffffff;font-weight:600;color:#1f3b33;\">Territory<\/td><td data-label=\"What it defines\" style=\"padding:12px 16px;vertical-align:top;font-weight:400;border:0;border-top:1px solid #e2e8e5;background:#ffffff;\">The country, region or customer group where you are the exclusive distributor<\/td><td data-label=\"Typical questions\" style=\"padding:12px 16px;vertical-align:top;font-weight:400;border:0;border-top:1px solid #e2e8e5;background:#ffffff;\">One country or several? Online sales included?<\/td><\/tr><tr><td data-label=\"Element\" style=\"padding:12px 16px;vertical-align:top;font-weight:400;border:0;border-top:1px solid #e2e8e5;background:#f6f8f7;font-weight:600;color:#1f3b33;\">Product scope<\/td><td data-label=\"What it defines\" style=\"padding:12px 16px;vertical-align:top;font-weight:400;border:0;border-top:1px solid #e2e8e5;background:#f6f8f7;\">Which products the exclusivity covers<\/td><td data-label=\"Typical questions\" style=\"padding:12px 16px;vertical-align:top;font-weight:400;border:0;border-top:1px solid #e2e8e5;background:#f6f8f7;\">Grow kits only, or also truffles, spores, tinctures? Mondo brand, your own label, or both?<\/td><\/tr><tr><td data-label=\"Element\" style=\"padding:12px 16px;vertical-align:top;font-weight:400;border:0;border-top:1px solid #e2e8e5;background:#ffffff;font-weight:600;color:#1f3b33;\">Duration<\/td><td data-label=\"What it defines\" style=\"padding:12px 16px;vertical-align:top;font-weight:400;border:0;border-top:1px solid #e2e8e5;background:#ffffff;\">How long the exclusivity runs and how it is renewed or ended<\/td><td data-label=\"Typical questions\" style=\"padding:12px 16px;vertical-align:top;font-weight:400;border:0;border-top:1px solid #e2e8e5;background:#ffffff;\">Initial term, renewal, notice period<\/td><\/tr><tr><td data-label=\"Element\" style=\"padding:12px 16px;vertical-align:top;font-weight:400;border:0;border-top:1px solid #e2e8e5;background:#f6f8f7;font-weight:600;color:#1f3b33;\">Performance targets<\/td><td data-label=\"What it defines\" style=\"padding:12px 16px;vertical-align:top;font-weight:400;border:0;border-top:1px solid #e2e8e5;background:#f6f8f7;\">What the distributor commits to in return<\/td><td data-label=\"Typical questions\" style=\"padding:12px 16px;vertical-align:top;font-weight:400;border:0;border-top:1px solid #e2e8e5;background:#f6f8f7;\">Purchase volumes, market activity, reporting<\/td><\/tr><\/tbody><\/table><\/div>\n<p style=\"margin:0 0 .8em;font-weight:400;\">A fifth point often comes with it: what happens if targets are not met. Common outcomes in distribution are that the exclusivity lapses or narrows, while the supply relationship continues. Which of these applies to you is part of the agreement.<\/p>\n<h2 style=\"margin:1.6em 0 .5em;line-height:1.3;padding-left:.55em;border-left:4px solid #2f6b57;\">What do EU competition rules say about exclusive territories?<\/h2>\n<p style=\"margin:0 0 .8em;font-weight:400;\">Within the EU, exclusive distribution is allowed within limits. Commission Regulation (EU) 2022\/720, in force from 1 June 2022 to 31 May 2034, exempts such agreements where the market shares of supplier and buyer each do not exceed 30%. Under that regulation, a supplier may restrict active sales by its other distributors into an exclusive territory, but passive sales, meaning responses to unsolicited customer requests, cannot be restricted in the same way. In practice, exclusivity protects you against active competition from other Mondo distributors, not against every order that reaches another partner unprompted. Have a lawyer check the agreement for your situation.<\/p>\n<h2 style=\"margin:1.6em 0 .5em;line-height:1.3;padding-left:.55em;border-left:4px solid #2f6b57;\">Who is an exclusive partnership for?<\/h2>\n<ul style=\"margin:0 0 1em 1.2em;\"><li style=\"margin-bottom:.3em;font-weight:400;\"><strong>Distributors<\/strong> that supply smartshops, headshops or growshops in one or more countries.<\/li><li style=\"margin-bottom:.3em;font-weight:400;\"><strong>Larger retailers or webshops<\/strong> that want to invest in a market and need protection for that investment.<\/li><li style=\"margin-bottom:.3em;font-weight:400;\"><strong><a href=\"\/private-label\/\">Private label<\/a> brands<\/strong> that want exclusivity on a product line in their market.<\/li><\/ul>\n<p style=\"margin:0 0 .8em;font-weight:400;\">It suits businesses with a sales plan for the territory. If you are still testing demand, <a href=\"\/wholesale\/\">wholesale<\/a> is the more sensible start.<\/p>\n<h2 style=\"margin:1.6em 0 .5em;line-height:1.3;padding-left:.55em;border-left:4px solid #2f6b57;\">How do you apply for exclusivity?<\/h2>\n<div class=\"step-list\" style=\"margin:1.2em 0 1.6em;padding:6px 22px;background:#ffffff;border:1px solid #e2e8e5;border-radius:18px;\"><div style=\"display:flex;gap:14px;align-items:flex-start;padding:14px 0;\"><span style=\"flex:0 0 34px;width:34px;height:34px;border-radius:50%;background:#2f6b57;color:#ffffff;display:inline-flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;line-height:1;\">1<\/span><div style=\"flex:1;min-width:0;padding-top:5px;\">Apply as a partner through the <a href=\"\/become-a-partner\/\">become a partner<\/a> page and state that you want an exclusive agreement.<\/div><\/div><div style=\"display:flex;gap:14px;align-items:flex-start;padding:14px 0;border-top:1px solid #eef2eb;\"><span style=\"flex:0 0 34px;width:34px;height:34px;border-radius:50%;background:#2f6b57;color:#ffffff;display:inline-flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;line-height:1;\">2<\/span><div style=\"flex:1;min-width:0;padding-top:5px;\">Describe the territory, the products, your sales channels and your current customer base.<\/div><\/div><div style=\"display:flex;gap:14px;align-items:flex-start;padding:14px 0;border-top:1px solid #eef2eb;\"><span style=\"flex:0 0 34px;width:34px;height:34px;border-radius:50%;background:#2f6b57;color:#ffffff;display:inline-flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;line-height:1;\">3<\/span><div style=\"flex:1;min-width:0;padding-top:5px;\">Add a realistic volume estimate for the first year; it is the basis for the performance targets.<\/div><\/div><div style=\"display:flex;gap:14px;align-items:flex-start;padding:14px 0;border-top:1px solid #eef2eb;\"><span style=\"flex:0 0 34px;width:34px;height:34px;border-radius:50%;background:#2f6b57;color:#ffffff;display:inline-flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;line-height:1;\">4<\/span><div style=\"flex:1;min-width:0;padding-top:5px;\">Mondo tells you whether the territory is still available. You confirm, with local legal advice where needed, that the products may be sold there.<\/div><\/div><div style=\"display:flex;gap:14px;align-items:flex-start;padding:14px 0;border-top:1px solid #eef2eb;\"><span style=\"flex:0 0 34px;width:34px;height:34px;border-radius:50%;background:#2f6b57;color:#ffffff;display:inline-flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;line-height:1;\">5<\/span><div style=\"flex:1;min-width:0;padding-top:5px;\">Territory, scope, duration and targets are agreed and put in writing.<\/div><\/div><div style=\"display:flex;gap:14px;align-items:flex-start;padding:14px 0;border-top:1px solid #eef2eb;\"><span style=\"flex:0 0 34px;width:34px;height:34px;border-radius:50%;background:#2f6b57;color:#ffffff;display:inline-flex;align-items:center;justify-content:center;font-weight:700;font-size:15px;line-height:1;\">6<\/span><div style=\"flex:1;min-width:0;padding-top:5px;\">You order through the B2B order portal at mondoeurope.brincr.com.<\/div><\/div><\/div>\n<h2 style=\"margin:1.6em 0 .5em;line-height:1.3;padding-left:.55em;border-left:4px solid #2f6b57;\">What is agreed per partner?<\/h2>\n<p style=\"margin:0 0 .8em;font-weight:400;\">Everything in the table above, plus prices, minimum purchase volumes, lead times and payment terms, is agreed per partner. Mondo does not publish standard exclusivity terms, because they depend on the size of the territory and the products involved.<\/p>\n<div class=\"callout warn\" style=\"margin:1.6em 0;padding:20px 24px;border-radius:18px;background:#fff8e9;border:1px solid #f1dfb4;\"><p style=\"margin:0 0 8px;color:#8a5a00;font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;\">Exclusivity only where the products are legal<\/p><div style=\"color:#22302b;\"><p style=\"margin:0 0 .8em;font-weight:400;margin-bottom:.4em;\">An exclusive right is worth nothing for a product that may not be sold in your territory. Of the 14 countries in our legal overview, only the Netherlands confirms that selling fresh truffles is not prohibited, and grow kits and spores are prohibited, contested or unclear in many of the others. Products are sold for mycological research, educational, horticultural or souvenir purposes, to adults (18+). See the <a href=\"\/legal-status-europe\/\">legal status per country<\/a>. This is not legal advice.<\/p><\/div><\/div>\n<div class=\"callout green mws-proof\" style=\"margin:2em 0;padding:clamp(18px,5vw,30px);border-radius:22px;background:#1f3b33;color:#ffffff;box-sizing:border-box;\">\n<p style=\"margin:0 0 .7em;font-size:1.15em;line-height:1.35;font-weight:700;color:#ffffff;\">Shop at Mondo Mycologicals<\/p>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,190px),1fr));gap:8px;margin:0 0 1.1em;\"><span style=\"display:flex;align-items:center;gap:.45em;background:rgba(255,255,255,.10);border:1px solid #a8b89f;border-radius:12px;padding:.5em .8em;font-size:.92em;line-height:1.3;\"><span style=\"flex:0 0 auto;color:#a8b89f;font-weight:700;\">&#10003;<\/span><span>Producing in the Netherlands since 2009<\/span><\/span><span style=\"display:flex;align-items:center;gap:.45em;background:rgba(255,255,255,.10);border:1px solid #a8b89f;border-radius:12px;padding:.5em .8em;font-size:.92em;line-height:1.3;\"><span style=\"flex:0 0 auto;color:#a8b89f;font-weight:700;\">&#10003;<\/span><span>In-house production in Purmerend<\/span><\/span><span style=\"display:flex;align-items:center;gap:.45em;background:rgba(255,255,255,.10);border:1px solid #a8b89f;border-radius:12px;padding:.5em .8em;font-size:.92em;line-height:1.3;\"><span style=\"flex:0 0 auto;color:#a8b89f;font-weight:700;\">&#10003;<\/span><span>Wholesale, dropshipping, white and private label<\/span><\/span><\/div>\n\n<p style=\"margin:0 0 1.1em;color:#ffffff;font-weight:400;\">Mondo Mycologicals is the B2B side of Mondo Europe B.V.: grow kits, grow bags, magic truffles, spores, liquid cultures and grow tools, produced in Purmerend and shipped to business partners across Europe. <\/p>\n<div style=\"display:flex;flex-wrap:wrap;align-items:center;gap:6px 18px;\"><a href=\"https:\/\/mondoeurope.brincr.com\/\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;background:#2f6b57;color:#ffffff;font-weight:700;padding:.7em 1.4em;border-radius:99px;text-decoration:none;box-shadow:none;margin:0 .6em .4em 0;white-space:nowrap;\">Become a partner &rarr;<\/a>\n<\/div><\/div>\n<h2 style=\"margin:1.6em 0 .5em;line-height:1.3;padding-left:.55em;border-left:4px solid #2f6b57;\">Questions about exclusive partnerships<\/h2>\n<div class=\"faq-list\" style=\"margin-top:1em;\"><h3 style=\"margin:1.1em 0 .3em;line-height:1.35;\">Can I get exclusivity for a whole country?<\/h3><p style=\"margin:0 0 .8em;font-weight:400;\">That is possible to discuss. The territory is one of the terms agreed per partner, alongside product scope, duration and targets.<\/p><h3 style=\"margin:1.1em 0 .3em;line-height:1.35;\">Does exclusivity cover online sales?<\/h3><p style=\"margin:0 0 .8em;font-weight:400;\">Under EU rules, passive sales from outside your territory cannot be blocked outright. Discuss with Mondo how online channels are treated in your agreement, and have the wording checked.<\/p><h3 style=\"margin:1.1em 0 .3em;line-height:1.35;\">What happens if another Mondo partner already sells in my region?<\/h3><p style=\"margin:0 0 .8em;font-weight:400;\">Ask in your application. If a region is already covered, the options for exclusivity are narrower, and that should be clear before anything is agreed.<\/p><h3 style=\"margin:1.1em 0 .3em;line-height:1.35;\">Can exclusivity cover my own label?<\/h3><p style=\"margin:0 0 .8em;font-weight:400;\">It can, if that is agreed: product scope may include <a href=\"\/white-label\/\">white label<\/a> or private label lines. This is settled per partner.<\/p><h3 style=\"margin:1.1em 0 .3em;line-height:1.35;\">Is an exclusive partnership required to sell Mondo products?<\/h3><p style=\"margin:0 0 .8em;font-weight:400;\">No. Most models, such as wholesale and dropshipping, work without exclusivity. See <a href=\"\/b2b-solutions\/\">all B2B models<\/a>.<\/p><\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Exclusive distribution partnerships for mushroom products An exclusive distribution partnership with Mondo gives one business the sole right to distribute agreed Mondo products in an agreed region, in exchange for commitments on its side. It suits distributors and larger retailers that want to build a market for grow kits, truffles or microdosing products without another[Read More&#8230;]\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4910","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mondowholesale.com\/it\/wp-json\/wp\/v2\/pages\/4910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mondowholesale.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mondowholesale.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mondowholesale.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mondowholesale.com\/it\/wp-json\/wp\/v2\/comments?post=4910"}],"version-history":[{"count":2,"href":"https:\/\/www.mondowholesale.com\/it\/wp-json\/wp\/v2\/pages\/4910\/revisions"}],"predecessor-version":[{"id":5050,"href":"https:\/\/www.mondowholesale.com\/it\/wp-json\/wp\/v2\/pages\/4910\/revisions\/5050"}],"wp:attachment":[{"href":"https:\/\/www.mondowholesale.com\/it\/wp-json\/wp\/v2\/media?parent=4910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}